Privacy for all 🏅

Project Overview
The Holonym Foundation is launching a campaign to empower activists and privacy-conscious users to navigate digital spaces safely and confidently. The campaign, “Your Voice, Your Privacy,” uses Holonym’s tools to enable secure, private interactions online—helping users focus on their causes without sacrificing privacy.

User Persona: Aye Min’s Story
Meet Aye Min, a young activist from Myanmar fighting for women’s and minority rights through her NGO. Her mission depends on online fundraising and connecting with supporters worldwide, but each time she applies for funding, she’s met with endless KYC forms and invasive data requirements that compromise her privacy. Aye Min feels a painful paradox—while fighting for others' privacy and security, she’s asked to sacrifice her own.

Drawn to Web3 for its promise of freedom and privacy, Aye Min tried using decentralized finance. However, complex processes around wallet management and security quickly made it feel like more of a burden than a solution. She lived in fear of making a mistake and losing funds, forcing her to focus more on privacy mechanics than her mission.

Then she discovered Holonym. With Holonym’s Silk Wallet, Aye Min could create a digital identity effortlessly, using familiar information without the hassle of seed phrases or endless paperwork. Silk Wallet enables her to verify her identity discreetly, showing only the necessary facts (like proof of location or NGO involvement) without revealing personal details. Her secure digital identity allows her to access the Web3 space safely, fundraise securely, and focus on her cause without compromising privacy.

Campaign Concept
“Your Voice, Your Privacy—Move Safely Through Digital Spaces”

Message: With Holonym, users like Aye Min can confidently connect, fundraise, and share their mission online without fear. Our tools provide a safe, zero-trust environment where privacy is protected, allowing users to focus on what matters most: their cause.

Call to Action:
Holonym invites you to step into a new era of privacy and freedom. Create your Silk Wallet today to explore the digital world safely. Holonym empowers you to pursue your mission, secure in the knowledge that your privacy is protected.

Platform Choices & Hashtag Strategy
Twitter: Use storytelling threads, testimonials, and videos to share user stories like Aye Min’s and demonstrate Holonym’s privacy-first solutions. Leverage Twitter’s reach to connect with both Web3 and activist communities. Use a set of relevant hashtags to increase visibility:

#YourVoiceYourPrivacy
#DigitalFreedom
#PrivacyRights
#Web3ForActivists
#NavigateSafely
Discord & Telegram: Host weekly “Navigating Digital Freedom” AMAs to engage the Web3 community, answer privacy-related questions, and showcase how Holonym’s tools work for privacy-conscious users.

Soulbound Tokens for Engagement
To enhance community involvement and reward advocates:

AMA Speakers: Issue Soulbound Tokens as digital badges to AMA speakers, recognizing their contributions to privacy education and advocacy.
User Stories: Encourage users to share how they’ve used Holonym’s products to navigate digital spaces safely. Issue Soulbound Tokens to users who share impactful stories, building a network of “Privacy Advocates” with permanent recognition.

Geographical Relevance
To maximize impact, focus on Myanmar, Eastern Europe, Latin America, and Southeast Asia—regions where activists and NGOs require secure communication tools. Localize content and provide translated resources (posts, guides) to ensure accessibility and meaningful engagement across languages.