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Project Overview
The Holonym Foundation is launching a campaign to empower activists and privacy-conscious users to navigate digital spaces safely and confidently. The campaign, âYour Voice, Your Privacy,â uses Holonymâs tools to enable secure, private interactions onlineâhelping users focus on their causes without sacrificing privacy.
User Persona: Aye Minâs Story
Meet Aye Min, a young activist from Myanmar fighting for womenâs and minority rights through her NGO. Her mission depends on online fundraising and connecting with supporters worldwide, but each time she applies for funding, sheâs met with endless KYC forms and invasive data requirements that compromise her privacy. Aye Min feels a painful paradoxâwhile fighting for others' privacy and security, sheâs asked to sacrifice her own.
Drawn to Web3 for its promise of freedom and privacy, Aye Min tried using decentralized finance. However, complex processes around wallet management and security quickly made it feel like more of a burden than a solution. She lived in fear of making a mistake and losing funds, forcing her to focus more on privacy mechanics than her mission.
Then she discovered Holonym. With Holonymâs Silk Wallet, Aye Min could create a digital identity effortlessly, using familiar information without the hassle of seed phrases or endless paperwork. Silk Wallet enables her to verify her identity discreetly, showing only the necessary facts (like proof of location or NGO involvement) without revealing personal details. Her secure digital identity allows her to access the Web3 space safely, fundraise securely, and focus on her cause without compromising privacy.
Campaign Concept
âYour Voice, Your PrivacyâMove Safely Through Digital Spacesâ
Message: With Holonym, users like Aye Min can confidently connect, fundraise, and share their mission online without fear. Our tools provide a safe, zero-trust environment where privacy is protected, allowing users to focus on what matters most: their cause.
Call to Action:
Holonym invites you to step into a new era of privacy and freedom. Create your Silk Wallet today to explore the digital world safely. Holonym empowers you to pursue your mission, secure in the knowledge that your privacy is protected.
Platform Choices & Hashtag Strategy
Twitter: Use storytelling threads, testimonials, and videos to share user stories like Aye Minâs and demonstrate Holonymâs privacy-first solutions. Leverage Twitterâs reach to connect with both Web3 and activist communities. Use a set of relevant hashtags to increase visibility:
#YourVoiceYourPrivacy
#DigitalFreedom
#PrivacyRights
#Web3ForActivists
#NavigateSafely
Discord & Telegram: Host weekly âNavigating Digital Freedomâ AMAs to engage the Web3 community, answer privacy-related questions, and showcase how Holonymâs tools work for privacy-conscious users.
Soulbound Tokens for Engagement
To enhance community involvement and reward advocates:
AMA Speakers: Issue Soulbound Tokens as digital badges to AMA speakers, recognizing their contributions to privacy education and advocacy.
User Stories: Encourage users to share how theyâve used Holonymâs products to navigate digital spaces safely. Issue Soulbound Tokens to users who share impactful stories, building a network of âPrivacy Advocatesâ with permanent recognition.
Geographical Relevance
To maximize impact, focus on Myanmar, Eastern Europe, Latin America, and Southeast Asiaâregions where activists and NGOs require secure communication tools. Localize content and provide translated resources (posts, guides) to ensure accessibility and meaningful engagement across languages.